How to Sell TPMS with Seasonal Tires

A seasonal tire change is very important for driver safety and despite the increasing popularity of all-season tires, Schrader strongly recommends changing to summer tires once the temperature levels are above 45°F and then back to winter tires when the temperature drops below 32°F.  

Seasonal tire change might raise some questions by the driver and sometimes complaints due to increased service costs; however, it is your responsibility to explain to customers the benefits of seasonal tires and servicing TPMS sensors at the same time. We have summarized a few easy responses that can flip the coin and result in much more positive customer experience.

Why choose seasonal tires instead of all-season tires?

The answer is simple - unlike all-season tires, seasonal tires are designed for optimal performance in specific weather conditions. For example, summer tires are specifically designed for optimal driving performance in warmer weather, this can mean higher grip levels on wet and dry roads thanks to special tread patterns and compounds. Whereas winter tires are developed to ensure peak performance in inclement weather conditions, including superior traction and braking distance. Winter tires are also formulated to produce the grip at low temperatures! Numerous tests have shown that seasonal tires outperform all-season tires in any given weather conditions such as rain, snow and ice by providing higher handling, grip levels, and traction.

Why must TPMS be serviced at each tire change?  

Customers must keep in mind that without ensuring proper air pressure and temperature, tires are unable to perform to their maximum capabilities. Even if they switch to seasonal tires, without a fully functioning TPMS system, tires cannot guarantee maximum safety and performance. Apart from the safety aspect, a well-functioning TPMS also significantly reduces fuel consumption and CO2 emissions.  

5 tips on storing tires and TPMS sensors 

Do you customers prefer all-season or winter tires?  Do your customers ask about TPMS service?