Automechanika Frankfurt On My Mind

Automechanika - when I hear this name of my forehead lobe (area of ​​the brain that is responsible for emotions) immediately reacts with excitement. Have you ever had an Idea? If yes, then you can relate to my feelings. I Can Hardly Any recall times over last two months When Automechanika Frankfurt and the dates of the 11th-15 ^th of September-have left my mind. Europe's most influential automotive parts I feel 99% ready and 100% excited! Why 99%? Because for every event you should PLAN for unexpected circumstances.

This exhibition is special to me for Many Reasons: starting from this year being white the 25 ^th anniversary of the show, finishing with all the exciting product launches our team marketing HAS Prepared for the show Such As the NEW heavy-duty sensors, solar-powered TPMS retrofit kit and the new training platform for Schrader Academy. Now, I'm in the train on my way to Frankfurt looking at my to-do list with this exact ratio of readiness / excitement silently crossing out topics in my head:

The booth - was finished a few times ago, the sizes are new, and the new heavy-duty TPMS sensor featured. This launch is so BIG for Schrader, we are expanding our portfolio of passenger vehicles to heavy-duty, can it be a better place than Automechanika Frankfurt to announce this news?

Product samples - still can not believe that many people in 3 continents have been working hard, packaged, and shipped to Frankfurt. While looking at the new retrofit packaging kit I have a single thought: mission achieved thanks to impressive teamwork!

Communications - all press releases are issued, by our truck sensors and retrofit kit are already featured by several online magazines. We keep getting new placements notifications, which gives me an amazing fulfillment of fulfillment and pride. Real proof that our growth decisions are based on customer needs, the market is accepting the news with the speed of light! Special thanks to our media partners for great cooperation.

Sales support tools - so many great print and digital materials have been developed for the show, like mounting and dismounting wallcharts and an updated bilingual product brochure. We are confident that we will find these tools extremely useful for their workshops.

Team event - we plan to explore local cuisine and try some apfel wein (cider)! It's always a pleasure to celebrate the start of the show and we have achieved a team! Schrader team gatherings are always special for me, you get this great vibe team and the feeling of being part of a big FAMILY.

The whole Schrader team at the show is one of our partners, and we are looking forward to seeing you soon! Each of these exhibitions are a great learning experience for me and the team. It's great momentum to see industry developments, track the automotive aftermarket trends and get inspired for future projects!

See you at hall 3.1 booth E20!

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