Discover the Future of Tire Sensing with Sensata's Shivahn Fitzell: Keynote Speaker at NETSA Show

shivahnShivahn Fitzell, the Global Marketing Leader of Intelligent Tire Solutions (ITS), Performance Sensing Automotive at Sensata Technologies,  has been announced as the keynote speaker at this year’s New England Tire & Service Association (NETSA) trade show, which will be held from March 31st – April 1st, 2023. Schrader TPMS Solutions, Sensata’s aftermarket TPMS brand, will also be exhibiting at the NETSA show, showcasing its market leading TPMS solutions. 
During the keynote presentation, titled "The Future of Tire Sensing," Fitzell will discuss the innovative tire technologies that are currently available in the market and the ones that will become available in the future. She will also explain how these technologies will affect independent service providers. Fitzell will also discuss the ways electrification, connectivity, shared mobility, and autonomous driving are shaping the automotive industry, and how and why these megatrends are driving new innovations in tire sensing technology, such as Bluetooth® TPMS, tire-mounted sensors, and virtual sensors. 
Responsible for developing and executing the global go-to-market strategy for ITS, Fitzell joined Sensata in 2014 as a Sourcing Project Manager and began managing a growing team in 2015 across Automotive, HVOR, Industrial, and Aerospace divisions of Sensata. After completing her MBA in 2019, she led sourcing integration for one of Sensata's acquisitions before moving to Tire Management Solutions in 2021 as the North America Market Segment Leader.
Visit Schrader TPMS Solutions at booth #308. 
About NETSA 
New England Tire & Service Association’s purpose shall be to benefit the public by supporting independently owned tire dealerships and automotive service centers. We’ve been a vibrant Association for over 60 years, starting in 1952. We have over 500 members of independently owned businesses. We provide these tire businesses with information, training, tire industry-related events and other benefits.
About Schrader

Schrader, a brand of Sensata Technologies, is the leading global manufacturer of tire pressure monitoring systems (TPMS) for automotive, heavy vehicles and off-road vehicles. Schrader is a pioneer in TPMS, a vehicle safety feature that is now standard on all cars and light trucks sold in the U.S. Schrader’s direct TPMS technology can be found in over 50 percent of global OEM vehicle platforms. For more information, please visit 
About Sensata Technologies

Sensata Technologies is a global industrial technology company striving to create a cleaner, more efficient, electrified and connected world. Through its broad portfolio of sensors, electrical protection components and sensor-rich solutions which create valuable business insights, Sensata helps its customers address increasingly complex engineering and operating performance requirements. With more than 21,000 employees and global operations in 13 countries, Sensata serves customers in the automotive, heavy vehicle & off-road, industrial, and aerospace markets. Learn more at and follow Sensata on LinkedInFacebook and Twitter.

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