Schrader Commits to Sustainable Marketing, Setting New Standard in Aftermarket Industry

Schrader Commits to Sustainable Marketing, Setting New Standard in Aftermarket Industry


Schrader's new sustainable marketing practices will help the company reduce waste and improve its environmental impact. The company will significantly reduce the use and distribution of printed materials, as well as cease distribution of perishable freebies, offering products manufactured from renewable resources or recyclable materials.

(Troy, Michigan– July 12, 2023) – Schrader, a TPMS Aftermarket brand of Sensata Technologies, takes its commitment to sustainability to the next level by unveiling its new sustainable marketing practices, setting a new standard in the industry. These practices not only reduce waste but also align with Sensata's purpose, fostering a sustainable transformation within the automotive aftermarket.

Russ Stebbins, Aftermarket GM of Schrader, expressed the company's dedication to sustainability, stating, "Sensata is determined to be at the forefront of sustainable practices. Schrader’s new sustainable marketing initiatives represent a significant step forward, allowing us to minimize our environmental impact in the aftermarket while remaining true to our purpose of enabling a safer and more sustainable world."

Schrader's new sustainable marketing practices encompass the following key areas:

Embracing the Digital Age: Schrader leads the change by significantly reducing the use and distribution of printed materials on events and meetings. The company will provide a comprehensive digital collateral library, ensuring easy access to information while minimizing paper waste. When physical prints are required, Schrader commits to using fully recycled uncoated paper, thus reducing its impact on deforestation.

Responsible Giveaways to Reduce Waste: Choosing more responsibly sourced giveaways can reduce detrimental impacts on the environment. As part of Schrader’s commitment, the company will cease procuring and distributing perishable freebies. Instead, it will offer products manufactured from renewable resources or recyclable materials. Moreover, unnecessary distribution of consumables will be greatly reduced.

Environmentally Sustainable Operations: Schrader aims to update its event management procedures to reduce environmental impact of its logistics and material handling. The company acknowledges the importance of maintaining a healthy balance between the needs of people, the planet, and overall business objectives. As part of these efforts, Schrader’s trade show booths will be designed for reuse in 80% of cases, further contributing to its sustainability endeavors.

Schrader's adoption of these sustainable marketing practices represents a significant leap forward for the company and the aftermarket industry. The company remains committed to sustainability, firmly believing that these practices will help achieve its goals. For more information about Sensata’s efforts to create a more sustainable future, please visit


About Schrader
Schrader, a brand of Sensata Technologies, is the leading global manufacturer of tire pressure monitoring systems (TPMS) for automotive, heavy vehicles and off-road vehicles. Schrader is a pioneer in TPMS, a vehicle safety feature that is now standard on all cars and light trucks sold in the U.S. Schrader’s direct TPMS technology can be found in over 50 percent of global OEM vehicle platforms. For more information, please visit
About Sensata Technologies
Sensata Technologies is a global industrial technology company striving to create a cleaner, more efficient, electrified and connected world. Through its broad portfolio of sensors, electrical protection components and sensor-rich solutions which create valuable business insights, Sensata helps its customers address increasingly complex engineering and operating performance requirements. With more than 21,000 employees and global operations in 16 countries, Sensata serves customers in the automotive, heavy vehicle & off-road, industrial, and aerospace markets. Learn more at and follow Sensata on LinkedInFacebookTwitter and Instagram.

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